In 1998, Singita Sabi Sand launched its formal community development programme, with the aim of delivering tangible benefits to their corner of the country. Funds contributed by Singita and its guests, as well as those generated by community visits (and the sale of selected items in the Boutique and Gallery), are placed in a trust fund and used to support various programmes.
A committee manages the outreach programme, bringing together local knowledge, management skills and a passion for making a difference, particularly among young children. Singita works in co-operation with other sponsors, government and non-profit agencies to ensure development needs are met in a co-ordinated manner. These programmes focus mostly on education, but also on building environmental awareness among local youth as well as the development of small enterprises.