Purpose in Motion

Expanding our positive impact together

Putting our purpose in motion

Guided by an enduring purpose to protect and preserve large areas of African wilderness for future generations, everything we do is grounded in a deep care and reverence for the natural world.
Purpose-led Events
Safari is a Swahili word meaning “journey,” and every journey carries change - within us and around us, shaped by the choices we make. These annual gatherings, held in collaboration with our regional NGO partners, weave purpose with adventure.
Through time, presence, and shared effort, they offer the opportunity to deepen our connection to people and place, and to expand our positive impact on the ecosystems and communities we move through together.

Serengeti Girls Run

Grumeti Reserve, TanzaniaThis flexible, multi-stage run across the Serengeti plains helps raise funds for empowerment programmes for girls in rural Tanzania.
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Wagora Bike Ride

Grumeti Reserve, Tanzania This five-day journey includes a 150-kilometre cycle across the Serengeti over three days, in support of the region’s anti-poaching scouts.
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Ubumwe Women's Trail

Volcanoes National Park, RwandaThis multi-day event features a trail run, gorilla trek, and guided hike, raising funds for women’s inclusion, leadership, and economic empowerment.
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