Funds raised through the Serengeti Girls’ Run enabled the Singita Grumeti Fund to reach 1,162 girls through empowerment events in October 2018


Singita and Singita Grumeti Fund, in partnership with the organisation BRAVE, hosted the first-ever women’s run across the Serengeti wilderness to raise awareness and funds for girl and women empowerment programs in Tanzania.  Runners of all levels, from different corners of the world, joined this once-in-a-lifetime journey on a multi-day run through the vast Serengeti plains.  These women joined the Serengeti Girls Run in support of girl’s empowerment, but what awaited them was so much more.

The run was held between the 19th and 24th of October 2018 and was the first of its kind, combining a physical challenge with a luxury safari experience, all for a good cause. This inaugural year saw the participation of nine women runners of all levels and each day the group set out running with the freedom to choose their pace and distance, the standard being 30 kilometres per day.   On the first day, the women had the unique opportunity to engage with over 400 local high school girls during a “fun run” through Natta village and were later able to inspire the girls through speeches and engagement at a career fair held at the end of the run. Frida Mollel, Singita Grumeti Fund’s Community Outreach Programme Manager said: “We are here to speak to girls and tell them that they have a right to a good education and to stand firm. We want to inspire them, giving them power and energy despite all of the odds.”

Throughout the five-day experience, runners were exposed to Singita Grumeti Fund’s successful anti-poaching strategy including a rare visit to the canine unit and a tour of the anti-poaching headquarters, where Alina Peter, the Operations Room Coordinator (also a participant on the run), provided a demonstration on how state-of-the-art conservation technology works on a day to day basis.

Donations from the Serengeti Girls’ Run made it possible for the Singita Grumeti Fund to host three girls’ empowerment events for 1162 high school girls. The events focused on information-sharing, including reproductive health, menstruation, female genital mutilation (FGM), career development and confidence building, all relevant topics for these local girls.  Girls were also provided with reusable sanitary pads to help remove a barrier that often keeps girls out of school one week every month and supports their dignity.

With the support of one another, each woman crossed the finish line with a proud sense of achievement, knowing that they had contributed to the empowerment of women and girls in rural Tanzania. This unique running safari will be offered again in October 2019 for up to 20 runners.

The Serengeti Girls’ Run forms part of Singita and the Singita Grumeti Fund’s brand-new conservation safaris: ‘Safaris With A Purpose’ which were launched this year.  The cause behind the experience was girls’ empowerment, an initiative integral to the Fund’s Community Outreach Program which focuses on education, enterprise development and environmental awareness across the 21 villages with which the organisation works.


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A conservation company that has been preserving African wilderness for the past 25 years, offering an exceptional safari experience with 12 luxury, award-winning lodges and camps across 5 regions in Africa.  In partnership with non-profit funds and trusts who implement strategic conservation projects in each region, Singita is preserving and protecting pristine land and wildlife populations and helping to create economic independence within local communities surrounding the reserves.

Press contact:  Janalyn Theodosiou, Singita Public Relations,


Singita Grumeti Fund

The Singita Grumeti Fund is a non-profit organisation carrying out wildlife conservation and community development work in the western corridor of the Serengeti ecosystem in Tanzania. Their vision is a world in which people and wildlife live together sustainably, forever.

Press contact:  Beezie Burden, Singita Grumeti Fund,



Founded by India Baird, BRAVE creates girl leaders, supporting girl-led initiatives and building a network of women and girl leaders across the African continent. This non-profit organisation uses the challenge of travel and adventure to create opportunities for girls, and works with those who can provide the resources, knowledge, experience, and safety that girls need to lead.

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The Serengeti Girls Run

In October 2018, the Singita Grumeti Fund (SGF) partnered with BRAVE, a South African non-profit organisation, to host the inaugural Serengeti Girls Run in Tanzania. This all-women run across the Serengeti wilderness raised funds and awareness for the SGF’s girl and women empowerment programmes which are specifically aimed at providing opportunities for women in conservation, local commerce and community leadership.

Runners of all levels joined this once-in-a-lifetime event that demonstrated the strength and determination of the women involved as well as the capacity for all of us to achieve more when we work together.

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