28 March 2019 – In partnership with the Lion Recovery Fund, Africa’s leading ecotourism operators, &Beyond, Conservation Travel Foundation by Ultimate Safaris, Singita and Wilderness Safaris, have joined forces to launch the Lionscape Coalition – an innovative initiative that has seen four commercial competitors come together to help secure a future for Africa’s lions and their landscapes.

Africa’s lion population has halved in the past 25 years, and the species is now officially classified by the IUCN as ‘Vulnerable’, with the West African subspecies ‘Critically Endangered’. Habitat loss and fragmentation, illegal wildlife trade, bushmeat poaching and human-lion conflict continue to threaten lions across Africa. Yet lions are a resilient species and a turnaround is still possible if these key issues are addressed.

As apex predators, lions are regarded by scientists as an “umbrella” species; if a lion population is thriving, it means the entire ecosystem around it is functioning effectively. “Conserving wild lions is therefore synonymous with conserving African wilderness”, commented Paul Thomson from the Wildlife Conservation Network, which manages the Lion Recovery Fund (LRF). “With a unique ability to inspire and inform travellers about the threats faced by these magnificent cats – and the habitat they need to survive – Africa’s ecotourism industry can play a pivotal role in bringing them back, which is why we are thrilled to launch this exciting new partnership.”

“The initiative taken by the Lionscape Coalition’s founding partners to look past their business imperatives and collaborate sends a powerful message that conservation is part of good business. Collectively, &Beyond, Conservation Travel Foundation by Ultimate Safaris, Singita and Wilderness Safaris boast more than 100 years of positive conservation and community impact and work across ten African countries,” he added.

Underpinning their commitment, each member of the Lionscape Coalition has made an annual philanthropic investment into the LRF. Half of the amount contributed is directed to projects in countries where the member operates, while the other half is utilised at the discretion of the LRF’s Granting Committee. In this way, these ecotourism companies are making a direct contribution to lion conservation beyond the boundaries of their direct areas of operation.

The LRF’s stated vision is to see wild lion numbers doubled by 2050. By engaging guests before, during and after their safaris about the threats and opportunities for lion conservation, Lionscape Coalition members will aim to generate additional funding in support of the LRF’s goals, with 100% of all donations received channelled directly to projects on the ground.

The strategy of this dedicated initiative focuses on three critical aspects: expanding conservation coverage by increasing the extent and effectiveness of the management of ‘lionscapes’ across Africa; the building of public, political, and philanthropic will, creating a collective intent across the spheres of governments, non-profit organisations, philanthropists and the general public; and the scaling of funding, elevating the amount of funding available for the conservation of lions and their landscapes.

Africa’s ecotourism is intrinsically linked to the health of its iconic wildlife populations and their captivating landscapes. As an undisputed favourite for safari guests, losing lions will not only have dire ecological consequences, but will jeopardise the tourism industry itself, the jobs it creates and the many national economies to which it makes such an important contribution.

The future of Africa’s irreplaceable wilderness and wildlife and its tourism industry are inseparable from the future of the African lion. The Lionscape Coalition shares the LRF’s bold vision to double the number of wild lions in Africa.


Download full press release here>


Notes to editor


About the Lionscape Coalition: lionrecoveryfund.org/lionscape-coalition

  • The Lionscape Coalition is a joint initiative between the ecotourism industry and the Lion Recovery Fund that enables Africa’s top operators to play a leadership role in the recovery of lions and the restoration of their landscapes. Founding members of the Lionscape Coalition, &Beyond, Conservation Travel Foundation by Ultimate Safaris, Singita and Wilderness Safaris, have made philanthropic investments in lion conservation programmes through the Lion Recovery Fund, and work to promote awareness and philanthropy by their guests before, during, and after their journeys.

About the Lion Recovery Fund: lionrecoveryfund.org 

  • The Lion Recovery Fund (LRF) was created by the Wildlife Conservation Network in partnership with the Leonardo DiCaprio Foundation to double the number of lions in Africa, regaining those lions lost over the past 25 years. In recovering lions, the LRF also aims to restore the health of their landscapes and all that they provide for local people and wildlife. The LRF sends 100% of donations directly to projects that conserve lions, investing in the best ideas for lion recovery, and supporting projects beyond any singular country across lions’ entire range.

About the Wildlife Conservation Network: wildnet.org

  • The Wildlife Conservation Network (WCN) has a unique approach to saving endangered species; seeking out and supporting conservation initiatives that protect endangered species and help wildlife and people coexist. Through its Network, WCN invests in a select group of effective conservationists by providing financial support for their conservation programs and the tools and services they need to succeed. Through its Crisis and Recovery Funds, WCN invests in the best ideas to end extinction crises and bring a threatened species back from the brink, supporting a wide breadth of projects that protect a threatened species across its entire habitat.

Similar blog Posts

Singita Serengeti House

Return to Reset: The Stillness of a Private Safari in the Serengeti

Without having seen it for yourself, it’s difficult to imagine what 350,000 acres of nothing but rolling grasslands, lush riverine forest and low-slung hills dotted with acacia trees looks like. The landscape at Singita Grumeti stretches uninterrupted to the horizon in every direction over an area of nearly 550 square miles, giving literal meaning to…

Read More

Find A Sense of Perspective on the Plains of the Serengeti

Dramatic thunderstorms and billowing clouds mark the arrival of the annual rains in East Africa, when the earth is drenched, fast-flowing rivers curl through the landscape and dry savannahs are transformed into lush, green grasslands. This seasonal cycle echoes the perpetual movement of vast numbers of wildebeest and other plains game which traverse the open…

Read More

Videos from Singita

Latest Video

Singita Malilangwe House

Set on a picturesque sandstone ridge in Zimbabwe’s remote Malilangwe Wildlife Reserve and offering unfiltered space and time for deepened connections with nature, family and friends, Singita Malilangwe House is an exclusive-use villa with five expansive bedrooms – each with its own private deck. Here, guests have the relaxed freedom to enjoy tailormade stays catering to their every need and simply be present in each moment. Providing the stillness they seek, it’s the ultimate sanctuary in which to awaken the senses and restore the soul; and with private access to restorative experiences in 130,000 acres of untouched wilderness, it welcomes a profound sense of wellbeing, leaving them renewed, restored and inspired.

Community & Conservation
A Wildlife Showcase
All Videos