Sustainability

Singita's Approach to Concious Living

Like nature itself, our relationship with the natural world is a delicate balance. We must be mindful of how we interact with it if we are to meaningfully facilitate the protection and preservation of Africa’s wilderness areas—and the communities we share them with.
Okavango Delta Landscape

Sustainability in Practice

By balancing exceptional service and transformative nature experiences with a steadfast commitment to sustainability, we hope that everyone who interacts with us—whether employees, guests, or valued travel partners—understands, aligns with, and furthers our conservation efforts.
We strive to make our positive impact tangible through every action, decision, and interaction, which is also aligned to our sustainability Partner, The Long Run’s, 4C Framework of Conservation, Community, Culture, and Commerce.
Serengeti House Art

Sustainability Approach

We are embedding The Long Run's 4C methodology throughout our operations so it becomes a natural part of how we conduct business, strategise, build new properties, and create guest experiences.
All Singita properties are Long Run fellows and are aligned with The Long Run’s approach to sustainability, following the 4C framework of Conservation, Community, Culture and Commerce.

Prior to 2024, we were part of Bioregional’s One Planet Living Community.






Leopard Male in tree in Singita Sabi Sand

Sustainability Projects

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Wholeness and Wellness
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Our conservation focus areas

Biodiversity

Singita’s commitment to restore, protect and enhance the biodiversity of close to 1 million acres of land across four African countries is driven by the conservation teams of our various local Trusts & Funds.
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Our Sustainability Partner

After many successful years as a member of Bioregional’s One Planet Living community, Singita transitioned to partnering with The Long Run in 2024. The Long Run is a global community of tourism industry change-makers, from eco-lodges to tour operators, dedicated to accelerating positive impact through a framework combining conservation, community, culture, and commerce. The change was made to be more collaborative and connected to Long Run’s wide peer network of African and international eco-tourism providers.

The Long Run

Singita’s sustainability partner – The Long Run – have worked at the intersection of nature conservation and sustainable tourism since 2009 and are rooted in the vision that tourism can create lasting prosperity for people living on a healthy, resilient planet. Long Run members understand the delicate balance and connection between human and natural ecosystems and how they co-exist. They advocate for innovative solutions and collaborative action to harness tourism as a force for good. The Long Run partners with leading organisations to shape the agenda and inspire nature-positive climate action and holistic sustainable tourism, worldwide.

The Long Run's 4C sustainability framework comprises four sections: Conservation, Community, Culture and Commerce. These four are then further broken down to detailed subject areas for Singita’s specific context. These sustainability principles are critical to the fulfilment of Singita’s 100-year purpose and impact goals for 2030, and continue the good work fulfilled during the One Planet Living membership.
Singita Kruger National Park became a Long Run Fellow in 2024. All other Singita properties became fellows of the programme in 2025, and align with the 4C methodology.

Sustainability

at Singita

“Singita’s ethos of ‘touching the earth lightly’ is no longer just a forward-thinking principle; it is imperative to our survival, and that of the land, wildlife and communities under our care.”

- Inge Kotze, Group Head of Conservation