Cultural Preservation
Respecting and reviving local identity, wisdom, and culture; encouraging the involvement of people in shaping their community and creating a new culture of sustainability.
Community programmes are a core aspect of Singita’s operations, so this principle is predominantly managed under the umbrella of Community.
Besides the extensive community programs which take place in the communities surrounding our lodges, we also strive to keep local culture alive within our lodges through design and décor, drawing on local artists and artisans to ensure the authenticity of design. We encourage the expression of local culture through language, arts, and dance and we introduce this into the guest experience.
We believe it is important that all staff understand what it is to be sustainable and are empowered and inspired to make independent decisions to be sustainable, both at work and at home. To encourage this we run events throughout the year focused on sustainability principles. Although these events are foremost fun, they are also informative and bring our staff together by promoting a culture of sustainability.
Cultural Preservation
SustainabilityConservation Partner
The Long Run
Singita’s sustainability partner – The Long Run – have worked at the intersection of nature conservation and sustainable tourism since 2009 and are rooted in the vision that tourism can create lasting prosperity for people living on a healthy, resilient planet. Long Run members understand the delicate balance and connection between human and natural ecosystems and how they co-exist. They advocate for innovative solutions and collaborative action to harness tourism as a force for good. The Long Run partners with leading organisations to shape the agenda and inspire nature-positive climate action and holistic sustainable tourism, worldwide.
The Long Run's 4C sustainability framework comprises four sections: Conservation, Community, Culture and Commerce. These four are then further broken down to detailed subject areas for Singita’s specific context. These sustainability principles are critical to the fulfilment of Singita’s 100-year purpose and impact goals for 2030, and continue the good work fulfilled during the One Planet Living membership.
Singita Kruger National Park became an official Long Run Fellow in 2024. All other Singita properties will align with the 4C methodology and become fellows of the programme over the next few years.
