5th November 2014 – Singita, Africa’s most inspiring safari specialist, has been awarded a World Tourism Award at World Travel Market 2014 in recognition of the company’s outstanding contribution to environmentally conscious hospitality.

World Tourism Awards

Singita received the prestigious award in recognition of its vision and dedication to environmentally conscious hospitality, through the development of sustainable conservation programs and successful community projects resulting in the empowerment of local communities living and working around the twelve Singita lodges in Africa. Peter Greenberg, CBS News Travel Editor and world-renowned travel expert hosted the award presentation. Accepting the Award on behalf of Singita was Elle Reinink, Sales Manager for UK and Europe at Singita.  The Earthwatch Institute and Google were also honoured alongside Singita with a World Tourism award.

Chief Operating Officer, Mark Witney, commented on behalf of Singita; ‘We are delighted that Singita has been recognized for its dedication to environmentally conscious hospitality and sustainable conservation. Singita was founded 21 years ago with these key principles at the heart of the company and now more than ever we plan to continue to lead the way in our innovative approach to sustainable tourism, conservation and the empowerment of local communities in Africa for the next 20 years and beyond’.

Inaugurated in 1997, the World Tourism Awards were established to recognize the extraordinary initiatives by individuals, companies, organizations, destinations, and attractions for outstanding accomplishments in the travel industry. The three distinguished 2014 Honourees were recognized for their commitment to conservation, sustainable tourism development, as well as providing opportunities to assist local communities in overcoming challenging times.

Singita, meaning “place of miracles,” was founded by Luke Bailes in 1993 with a single property, Singita Ebony Lodge. Today Singita proudly operates 12 unique lodges and camps in five regions across three countries – South Africa, Tanzania and Zimbabwe. Singita is now the trusted guardian of over half a million acres of pristine land in Africa and responsible for successful community development projects, making a tangible difference in the lives of the people living and working in and around its lodges. Its key aim is to protect and preserve the incredible wildlife and the habitat around, thinking long-term about how to work with local communities to ensure the best safari experience can continue for decades to come. Bailes’s belief in “fewer beds in larger areas” not only benefits the environment but also makes for up-close, intimate experiences for guests and it is this balance of hospitality, conservation and community that sets Singita apart.


Download the full press release here:  Singita Receives World Tourism Award 2014

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