From the desk of Luke Bailes, Singita’s Owner and Chief Executive Officer, about Singita’s modern conservation model.

In 2002, the Grumeti Community and Wildlife Conservation Fund (Grumeti Fund) was granted the right to manage and conserve 350,000 acres of land in the western Serengeti, Tanzania (as a comparison, the entire world famous Masai Mara National Game Reserve in Kenya comprises only 370,000 acres).  The area Grumeti Fund chose to conserve is among the most vital natural habitats left on the planet.  Chief among its wonders is the world renowned wildebeest migration and the multitudes of flora and fauna this strategic buffer zone supports.  By undertaking this project, Grumeti Fund and its supporters hope to conserve one of the world’s true remaining spectacles and thereby embrace former Tanzanian President Julius Nyerere’s vision to have “a world in which people and wildlife live together sustainably forever”.


Singita’s involvement with the Grumeti Reserves commenced in 2006 and through the work of Singita’s truly talented management team, the property was transformed and upgraded and now includes 3 expanded lodges and the most exclusive mobile tented camp in the world.   All situated on 350,000 acres of privately managed land.  It is our sincere belief that the only way to protect vast pristine wildlife areas is to practice a model of modern conservation where low impact tourism generates income to assist in funding conservation and community outreach programmes to ensure the long-term sustainability of the reserves.

Without creating this type of virtuous partnership, wildlife will always lose out and the world’s natural wonders will slowly but surely disappear.  If we are successful however, there is no doubt pristine, well-protected wilderness areas like the Serengeti will become truly priceless.

Today, Singita Grumeti Reserves is an unqualified success story.  It has delivered on its most basic promises; to develop the most prolific wildlife populations in East Africa and become the best managed and protected reserve in the Serengeti.  In addition, Singita Grumeti Reserves has been a true leader in the areas of community development and scientific research.

Travel & Leisure, the world’s largest hospitality publication, recently announced the results of its “Top 100 Hotels poll” for 2011 and T+L readers selected Singita Grumeti Reserves as its No1 in the World.  This extraordinary achievement bears testimony to man’s desire to experience authenticity and realness, while we believe at the same time promoting sustainability and a true commitment to conservation.  These qualities together are what we believe makes Singita Grumeti Reserves and the entire Singita portfolio stand out (as an aside, I am also very pleased to let you know that Singita Sabi Sand took second place in this prestigious poll for 2011).

To read more about Singita and ten unique safari experiences in four regions in Africa, spend a few minutes on Singita’s website.


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