Our recently declared support for the Blood Lions initiative started a conversation internally at Singita about what type of wildlife experiences we, as an aspiring conservation company, feel comfortable supporting.

Fundamentally, Singita believes that observing wild animals interacting with each other and their natural environment, is the best way to appreciate their magnificence, and simultaneously develop an understanding of the conservation challenges that they face. As a principle, we support experiences with no human interaction and minimal disturbance to the animals, and we will not back exploitative practices, such as those exposed by Blood Lions. We recognise, however, that between these two ends of the spectrum lies a large grey area where it can be difficult to sort the good from the bad.

In the coming months, Singita’s conservation committee will evaluate conservation benefits versus potential disturbance/exploitation of wildlife for a number of “grey area” activities that seem to have made their way onto top-things-to-do-in-Africa lists. Our research will guide a recommendation on which of these to avoid and which we believe are acceptable if done through vetted and approved operators.

We appeal to our guests and other travellers not to take the conservation claims of wild animal activities at face value. Do your research thoroughly, ask the tough questions, and if you’re still not comfortable, take your support elsewhere.

About Singita

Singita is dedicated to environmentally conscious hospitality, sustainable conservation and the empowerment of local communities across one million acres of wilderness in Africa.

 

For queries please contact Singita PR at Janalyn.f@singita.com


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