Cape Town, South Africa – 16 April 2013 – Celebrating 20 years as Africa’s leading luxury safari brand and conservation company, Singita is pleased to announce the launch of their new website. Sporting a brand new look and feel, enhanced function, and rich content, Singita is proudly embracing the demands of the next generation, tech-savvy traveller.

A culmination of an innovative and creative digital strategy developed over the past two years, the website marks a new era for Singita’s online presence. Crafted by Wallop, Vancouver-based specialists in luxury hotel website design, the site will act as a hub for the company’s room availability and spectacular visual content. The progressive design and choice of a WordPress platform is the result of extensive research of both global trends in hotel and travel design and a thorough surveying of Singita’s customer base. Created with tablets and mobile phones in mind, using responsive design, the site will adjust seamlessly to any screen or device. This enhanced version of the website will further augment the modern traveller’s mobile online experience with Singita.

The website promises to display unrivalled content, including extensive video and photography of the Singita’s lodge and camp experience, wildlife and safari. The conservation and community aspects so integral to the Singita experience will be prominently featured, including media produced by guides, guests, and staff.  Integration across digital platforms is paramount, and the site will assimilate the brand’s various social media platforms (YouTube, Pinterest, Twitter, Facebook) with blog entries, and e-news campaigns to provide unparalleled, up to the minute wildlife reports and camp updates.

In the coming months, Singita plans to expand on this new digital strategy, with the addition of a password protected micro-site to serve travel partners with updated and downloadable rates, fact sheets, videos and more.

Please visit Singita’s new website at: www.singita.com.

ABOUT SINGITA

In an age where the accelerating destruction of pristine wilderness is beyond repair, Singita is making a profound difference in many parts of Africa. Orchestrating an interdependent relationship between communities, wildlife and tourism that ensures true sustainability, Singita is blazing a trail which is seldom achieved on this scale anywhere else on the continent.

Focused on eco-conscious hospitality, sustainable conservation and evolving local communities, Singita’s vision is to share a unique part of the world while respecting the natural environment and challenging today’s notion of luxury. Recognized internationally for providing the best safari experience in Africa, Singita includes 12 iconic, low-impact, luxury lodges and camps in five African destinations: Kruger National Park and Sabi Sand in South Africa, Grumeti Reserves and Lamai in Tanzania and Malilangwe Wildlife Reserve in Zimbabwe.

ABOUT WALLOP

Wallop is a digital marketing studio that works primarily with luxury hospitality brands. Based in Vancouver, Canada, Wallop has been creating successful connections between award-winning hotels and resorts with their guests, since 2004.

Inquiries and reservations can be made through the address below:

Singita, Tel: +27 21 683 3424

Email: enquries@singita.com, www.singita.com


Similar blog Posts

Singita Sabora Tented Camp: A Balm for the Soul

The canvas walls, earthy colour palette and subtle, layered design details of the new Singita Sabora Tented Camp are far from predictable. Embracing the challenges of a transformative year, this innovative property epitomises the future of classic adventures under canvas, offering guests a restorative sanctuary that harnesses the healing power of nature. Throughout, the camp…

Read More

Videos from Singita

Latest Video

Singita Malilangwe House

Set on a picturesque sandstone ridge in Zimbabwe’s remote Malilangwe Wildlife Reserve and offering unfiltered space and time for deepened connections with nature, family and friends, Singita Malilangwe House is an exclusive-use villa with five expansive bedrooms – each with its own private deck. Here, guests have the relaxed freedom to enjoy tailormade stays catering to their every need and simply be present in each moment. Providing the stillness they seek, it’s the ultimate sanctuary in which to awaken the senses and restore the soul; and with private access to restorative experiences in 130,000 acres of untouched wilderness, it welcomes a profound sense of wellbeing, leaving them renewed, restored and inspired.

Community & Conservation
A Wildlife Showcase
All Videos