25 years ago, on a piece of family-owned land in South Africa’s Sabi Sand Game Reserve, a boutique safari lodge opened on the banks of the Sand River, setting the pace for a new brand of luxury safari experiences. Singita Ebony Lodge would become the first of 12 environmentally sensitive properties dotted across Africa, forming the heartbeat of Singita’s conservation vision. Back then, the lodge was, and remains to this day, a lodestar for sustainable and eco-friendly tourism; a model which combines hospitality with an amazing wilderness experience to support the conservation of natural ecosystems.

Singita: 25 Years of Conservation

Singita Sabi Sand, South Africa

This founding philosophy drives every aspect of Singita’s day-to-day operations, as well as its vision for the future, which extends to the next 100 years and beyond. A single-minded purpose to preserve and protect large areas of African wilderness for future generations is the force behind an ambitious expansion strategy that will see Singita broaden its efforts to safeguard the continent’s most vulnerable species and their natural habitats in the coming years. The profound impact of Singita’s conservation work can be seen in the transformation of the land under its care, the thriving biodiversity of each reserve and concession, and the exceptional safari experience this affords guests.

Singita: 25 Years of Conservation

Singita Grumeti, Tanzania

As Singita celebrates a quarter of a century of passionate commitment to conservation, it is the company’s strategic partnerships – relationships with influencers, donors and investors – that will best serve to enhance its ability to preserve Africa’s most pristine wilderness areas. Next on the horizon is the construction of Singita Kwitonda Lodge; a project whose planning was done in collaboration with the Rwandan government which is actively seeking to increase the natural habitat of the endangered mountain gorillas that live in the Volcanoes National Park. Singita’s involvement in Rwanda will help to support the aligned conservation objectives of both parties, as well as provide employment and development opportunities for local communities.

Singita: 25 Years of Conservation

Singita Kwitonda, Rwanda

The support of our guests and partners is essential in bringing this project to life, along with many other wildlife conservation, environmental sustainability and community partnership programs at Singita. This important work, alongside the miraculous places of which we are custodians and the thrill of sharing them with visitors from across the world, is at the core of everything we do. Our heritage as an African company and our deep love for the continent fuels a heartfelt desire to protect its most imperiled landscapes and ensure that they remain as close as possible to their natural state for generations to come.

Singita Kwitonda, Rwanda

Singita Kwitonda, Rwanda

Singita Kwitonda Lodge will be set within a landscape of wetlands and lush meadows, in a breathtaking, isolated but contained 178-acre piece of land bordering the Volcanoes National Park. Sustainability is the core focus of the lodge’s construction and will put Singita Kwitonda at the cutting edge of a new generation of environmentally conscious hospitality. Read this blog post to learn more about this next chapter in our conservation story »


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The Serengeti Girls Run

In October 2018, the Singita Grumeti Fund (SGF) partnered with BRAVE, a South African non-profit organisation, to host the inaugural Serengeti Girls Run in Tanzania. This all-women run across the Serengeti wilderness raised funds and awareness for the SGF’s girl and women empowerment programmes which are specifically aimed at providing opportunities for women in conservation, local commerce and community leadership.

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