The results of the US Travel + Leisure World’s Best Awards 2012 readers’ survey were announced recently and brought to light questions about how Singita is doing business differently.  Winning these reputable awards is a highly significant achievement for a relatively small safari company based in South Africa.

Luke Bailes, CEO and founder of Singita, reflected on the approach that Singita takes and how the business is built on a model of time and effort.  We captured some of those meaningful reflections on video.

“There is a balance between the way in which we manage nature and the sense of urgency needed to protect nature.  When we manage the land, we recognize that we need to be delicate and sensitive, moving with the long-term and slow rhythms of the wild while at the same time being intentional, with a sense of urgency to save the environment quickly.”

Watch the video here…


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Set on a picturesque sandstone ridge in Zimbabwe’s remote Malilangwe Wildlife Reserve and offering unfiltered space and time for deepened connections with nature, family and friends, Singita Malilangwe House is an exclusive-use villa with five expansive bedrooms – each with its own private deck. Here, guests have the relaxed freedom to enjoy tailormade stays catering to their every need and simply be present in each moment. Providing the stillness they seek, it’s the ultimate sanctuary in which to awaken the senses and restore the soul; and with private access to restorative experiences in 130,000 acres of untouched wilderness, it welcomes a profound sense of wellbeing, leaving them renewed, restored and inspired.

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