April 22nd is always a special day in the Singita calendar, as we honour our environment and take the time to reconsider our role in it, both personally and as a company. The modern definition of “environment” has come to mean more than simply our natural world; it includes all issues that affect our health, our communities and our habitat.
Celebrating Earth Day at Singita Sasakwa Lodge today
This more holistic philosophy is perfectly encapsulated in Singita’s mission, which is to facilitate environmentally conscious hospitality, sustainable conservation and the empowerment of local communities. The symbiotic relationship between these three founding principles is what drives all of us at Singita to “touch the earth lightly” and ensure that every day is spent in honour and respect of our planet.
Read last year’s Earth Day post for all the details of how Singita Mara River Tented Camp in Tanzania operates “off-the-grid” as an environmentally conscious lodge. You can also visit the Earth Day Network website to find out more about their year-round mission to broaden, diversify and activate the environmental movement worldwide.