“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” – Charles Darwin

The future of Africa’s most beautiful and iconic landscapes, and the flora and fauna which naturally thrive there, is hanging in the balance. Illegal hunting, population growth and climate change are just some of the major factors affecting the biodiversity of these landscapes, and each of them is a seemingly unstoppable force in the battle to protect these habitats from destruction. The challenge for conservation companies like Singita is clear; continue to adapt to the way the world is changing or become irrelevant.

In years gone by, an abundance of pristine wilderness and international demand for safari experiences drove an explosion in the establishment of lodges throughout the continent. It soon became apparent however that operations on this scale were unsustainable and doing more harm than good to the natural environments they were designed to celebrate. Around this time, Singita’s founder, Luke Bailes, flew over his family’s land in the northeastern corner of South Africa with a team of conservationists and worked out a plan for returning it to its original, untouched state. He knew early on that the key to preserving this land and all its inhabitants was to combine a high-end hospitality offering with an amazing wilderness experience; a philosophy which is still in place at Singita today. Singita Ebony Lodge opened shortly thereafter and the “Place of Miracles” was born.

Now, with 12 lodges and camps that partially fund the preservation of nearly a million acres of protected land, Singita has redefined luxury as a catalyst for conservation. Sustainability – operating in an environmentally conscious way at every level of the business – is a key component of conservation success, alongside maintaining the integrity of our reserves and their ecosystems, and working with local communities to ensure that they not only benefit from the existence of the lodges, but thrive because of them.

As we approach the end of this decade, Singita’s sights are set on expanding its impact as an ecotourism trailblazer by cultivating its strategic partnerships – relationships with influencers, donors and investors – to enhance its ability to preserve and protect large areas of African wilderness for future generations. The company continues to acquire and protect vulnerable landscapes across Africa, and in 2019 will open its first property in Rwanda. This thrilling new project is the result of a partnership with the Rwandan government to bolster their gorilla conservation efforts in the Volcanoes National Park and will be the next step in Singita’s evolution as a company dedicated to conservation in Africa.


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