Today we celebrate Earth Day; a global environmental movement whose mission is to build a healthy, sustainable environment, address climate change, and protect the Earth for future generations. From fairly humble beginnings in the USA in 1970, the event has grown to include more than 1 billion participants in Earth Day activities each year, making it the largest civic observance in the world.

Singita Serengeti

The purpose of Earth Day echoes Singita’s business philosophy, which is to conserve, preserve, and protect the land of which it is custodian through environmentally conscious hospitality, sustainable conservation and the empowerment of local communities. The Grumeti Fund, based on our 350,000-acre concession in Tanzania, is one such example of this vision in action.

Singita Serengeti

The Serengeti plains teem with wildlife, including vast herds of plains game, the Big Five and the spectacle of the annual wildebeest migration. It is Singita’s task, through the Grumeti Fund, to ensure that this pristine environment under its care is closely protected and that the Serengeti’s natural cycles continue as they have for millennia. To do this, we partner with local communities to build capacity and thereby help them to realise their development aspirations. We believe that by doing this we can help to create a world in which people and wildlife live together, sustainably, forever.

Singita Serengeti

The Fund employs 180 dedicated staff who work to not only rejuvenate and preserve the landscape, but also partner with government, local communities and other stakeholders on various conservation projects, ranging from the re-introduction of locally extinct animal species, to managing wild fires and reducing the impact of alien plant species. Anti-poaching, community outreach, local education and environmental research projects are also underway, and helping to contribute to the protection of the Serengeti ecosystem, its natural landscape and its wildlife. This short film explains more about the success of the Fund over the past decade:

Find out about more about Earth Day and how you can get involved at, and visit Singita’s Conservation page for more details on our work in some of Africa’s most precious wilderness areas.

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Singita Malilangwe House

Set on a picturesque sandstone ridge in Zimbabwe’s remote Malilangwe Wildlife Reserve and offering unfiltered space and time for deepened connections with nature, family and friends, Singita Malilangwe House is an exclusive-use villa with five expansive bedrooms – each with its own private deck. Here, guests have the relaxed freedom to enjoy tailormade stays catering to their every need and simply be present in each moment. Providing the stillness they seek, it’s the ultimate sanctuary in which to awaken the senses and restore the soul; and with private access to restorative experiences in 130,000 acres of untouched wilderness, it welcomes a profound sense of wellbeing, leaving them renewed, restored and inspired.

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