In celebration of 20 years as Africa’s leading luxury safari brand and conservation company, we are very pleased to announce the launch of a new Singita website. Sporting a brand new look and feel, enhanced function and rich content, we are proudly embracing the demands of the next generation, tech-savvy traveller.
A culmination of an innovative and creative digital strategy developed over the past two years, the website marks a new era for Singita’s online presence. Crafted by Wallop, Vancouver-based specialists in luxury hotel website design, the site will act as a hub for our room availability and spectacular visual content. The progressive design and choice of a WordPress platform is the result of extensive research of both global trends in hotel and travel design and a thorough surveying of Singita’s customer base. Created with tablets and mobile phones in mind, using responsive design, the site adjusts seamlessly to any screen or device. This enhanced version of the website will further augment the modern traveller’s mobile online experience with Singita.
The website promises to display unrivalled content, including extensive video and photography of the unique lodge and camp experience, wildlife and safari. The conservation and community aspects so integral to the Singita experience will be prominently featured, including media produced by guides, guests, and staff. Integration across digital platforms is paramount, and the site will assimilate our various social media platforms (YouTube, Pinterest, Twitter, Facebook) with blog entries, and e-news campaigns to provide unparalleled, up to the minute wildlife reports and camp updates.
In the coming months, we plan to expand on this digital strategy, with the addition of a password protected micro-site to serve travel partners with updated and downloadable rates, fact sheets, videos and more.