Globetrotter Guide Interview with Singita COO Mark Witney
Experience | August 14, 2014
Singita COO Mark Witney has always loved the wilderness in all its forms. His great thirst for adventure has led him from flying light aircraft across the Atlantic to scuba diving in Mexico and tracking wild animals through the African bush. In 1994, he helped to open Singita Ebony Lodge, the first Singita property, and ran it for many years before moving into his head office role. With over 20 years of history with the company, he is uniquely qualified to explain what makes Singita unique and, in this excerpt from an interview with ShopLatitude’s Wanderlust blog, he does just that:
Q: Describe Singita and its mission.
A: Singita’s mission is to secure and protect pristine wilderness in Africa for future generations. We achieve this by creating a balance between sustainable tourism operations, a complete commitment to conservation and sound community projects. When we find opportunities to create conservation projects our basic goal is to restore or maintain the land in as near as possible to its original state of biodiversity before the interference of man.
Q: Which location is your favourite Singita Lodge and why?
A: That is a very difficult question. Each of our locations is so different and each has its own unique features, species and landscapes. I love the wide open spaces and abundant herds of Singita Serengeti, the wildness of our Kruger Park property with its unspoiled landscape and large lion prides, the leopard and cheetah sightings at Singita Sabi Sand are unrivalled and Singita Pamushana is one of the most bio-diverse areas under conservation, rich with species that we do not see on any of our other properties.
Q: What are the three things you never leave home without?
A: My Zeiss binoculars, a supply of strong painkillers (for that unexpected injury in the middle of nowhere) and a good guide book of the birds, mammals and trees of the destination.
The Globetrotter column on the Wanderlust blog profiles stylish jet-setters and well-known world-travellers. Mark has also recently been featured in a piece on Jacanda Travel, where he elaborates on what makes the Singita experience so special.