Now in their seventh year, the Tourism for Tomorrow Awards (, under the stewardship of the WTTC recognizes best practices in sustainable tourism within the Travel & Tourism industry worldwide.  Chosen from 12 finalists and over 180 Award entries from more than 60 countries, the four winners who best exemplified successful work in advancing sustainable tourism were Singita Pamushana – Conservation Award, Guludo Beach Lodge – Community Benefit Award, Alpine Pearls – Destination Stewardship Award and Intrepid Travel – Global Tourism Business Award.

Winning the Tourism for Tomorrow Award in the Conservation category is a momentous endorsement of 17 years of conservation efforts at our Zimbabwe property, Singita Pamushana, since it gives enormous encouragement to our team of research ecologists, anti-poaching scouts and all involved in the management and protection of this beautiful part of Zimbabwe”, said Mark Witney, Chief Operating Officer of Singita Game Reserves.  “We hope that as a result of winning the award, visitors will be encouraged to experience for themselves this success story in terms of both the preservation of habitat and wildlife and the significant community projects we support.”

The winners underwent a rigorous judging process by an international team of 22 independent judges, led by Costas Christ, Chairman of Judges, WTTC Tourism for Tomorrow Awards, and a leading expert on sustainable tourism.  Mr. Christ is also an award-winning travel writer and eco-traveller who has explored more than 125 countries.

Costas Christ commented: “We are entering a new era where sustainable tourism principles and practices are no longer represented by a handful of well-meaning companies. Instead, sustainability itself has emerged as an important global initiative for protecting natural environments and assisting the well being of local communities.”

Article submitted by The Travel Corporation, sponsors of the Tourism for Tomorrow Awards 2011.

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