Singita Celebrates 20 Years

The story of Singita began in 1925, when a piece of land in the present-day Sabi Sand Reserve was purchased by James Bailes, grandfather of the current owner. Situated in a remote corner of the South African Lowveld, the property was originally procured for hunting purposes and was inaccessible by road. Travelling to this remote location took three days of hard driving from the coast.

Over the years, this pristine 45,000 acre reserve has evolved from being a hunting ground to being an exclusive reserve, teeming with game, where all species of animals, large and small, are protected. In 1993, Singita’s first lodge, Singita Ebony Lodge, opened its doors on the banks of the Sand River on this magnificent tract of family land, and the brand has grown ever since. Today Singita’s unique philosophy lives on in each of the 12 lodges and camps across five diverse regions in Africa – a philosophy committed to preserving and protecting land and wildlife for future generations.

For what the future holds, Singita’s founder and CEO, Luke Bailes asserts, “We will only develop new properties if they are better than, or as good as, those we already have. It’s a disciplined approach, ensuring that Singita’s reputation is continually elevated and continues to deliver the best possible guest experience, while still benefiting the land and communities in which we are privileged to operate.”

The people who work at Singita are among its most precious assets. We are extremely honoured to have a dedicated and hard-working team that works together to create unforgettable experiences for our guests and is committed to our vision.

As we look back on 2013, we are extremely grateful to you for helping us to reach the 20 year mark and we look forward to the next 100 years with you!


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