The results of the US Travel + Leisure World’s Best Awards 2012 readers’ survey were announced recently and brought to light questions about how Singita is doing business differently.  Winning these reputable awards is a highly significant achievement for a relatively small safari company based in South Africa.

Luke Bailes, CEO and founder of Singita, reflected on the approach that Singita takes and how the business is built on a model of time and effort.  We captured some of those meaningful reflections on video.

“There is a balance between the way in which we manage nature and the sense of urgency needed to protect nature.  When we manage the land, we recognize that we need to be delicate and sensitive, moving with the long-term and slow rhythms of the wild while at the same time being intentional, with a sense of urgency to save the environment quickly.”

Watch the video here…

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