The question shouldn’t be why Singita is blogging but rather why did it take us so long to start blogging?

At Singita we’ve been discussing, investigating and learning about blogging and other social media tools for quite some time. We have watched with interest as luxury brands, that we know and respect, have taken up the challenge of social media. Some of these luxury brands have been highly successful in their online endeavors, while others have burned brightly for a few weeks only to disappear without a trace.

Sunset in the Singita Grumeti Reserves.

As you can imagine we’d like our blogging and other social media activities to be consistent, to last longer than only a few short weeks. We’d like all our efforts, in this department, to add long-term value and depth to our brand and to our readers.

It’s for these reasons that it has taken us a little longer to jump on the social media bandwagon. But, that being said, here we are; we are finally taking the plunge and starting our blog.

Welcome to the official Singita Blog – our new online home for all the captivating romance, inspiring ingredients and spectacular adventures that we believe make the Singita offering shine.

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