Controlling poaching in the Sabi Sand Reserve is one of the Singita environmental team’s prime responsibilities. World Rhino Day on the 22nd of September provided a valuable opportunity for staff at Singita to build awareness of the devastation that is caused by poaching which is slowly reducing the world population of rhino on a daily basis. To date this year in South Africa alone, a count of 290 rhinos have been poached – we take those statistics very seriously.
On the 22nd the team at Singita Sabi Sand put their full efforts behind supporting World Rhino Day – starting the day with the Guides and Trackers sporting red caps, branded with the World Rhino Day logo. Guests soon donned red caps for game drives to show their support. For the more energetic, twelve Singita staff took part in a cycling event – the ‘Ride for Rhinos’ 25 kilometre challenge through the Sabi Sand Reserve and into the local communities – with the goal to raise awareness of the misconception around rhino horn usage for medicinal purposes. Not only was it a fun and engaging activity in the community but it also helped to generate generous funding to be channeled directly to a rhino fund.
A sweet ending to the day – even the cupcakes at tea-time helped to nudge conversations toward the future of rhinos. Thanks to guests and staff for their enthusiasm and support for a day of awareness, well-celebrated.