April 22nd is always a special day in the Singita calendar, as we honour our environment and take the time to reconsider our role in it, both personally and as a company. The modern definition of “environment” has come to mean more than simply our natural world; it includes all issues that affect our health, our communities and our habitat.
Celebrating Earth Day at Singita Sasakwa Lodge today
This more holistic philosophy is perfectly encapsulated in Singita’s mission, which is to facilitate environmentally conscious hospitality, sustainable conservation and the empowerment of local communities. The symbiotic relationship between these three founding principles is what drives all of us at Singita to “touch the earth lightly” and ensure that every day is spent in honour and respect of our planet.
Read last year’s Earth Day post for all the details of how Singita Mara River Tented Camp in Tanzania operates “off-the-grid” as an environmentally conscious lodge. You can also visit the Earth Day Network website to find out more about their year-round mission to broaden, diversify and activate the environmental movement worldwide.
Singita is dedicated to the preservation and conservation of the African wilderness.
We believe that our untouched and expansive surrounding and the exceptional selection of wildlife – found in Singita Sabi Sand, Singita Kruger National Park, Singita Grumeti Reserves and the Malilangwe Wildlife Reserve (home to Singita Pamushana Lodge) – are among our greatest assets.
We go to great lengths to ensure that the experiences we create, to showcase our beautiful reserves, are sustainable and don’t place undue pressure on the surroundings.
At Singita we live by our mantra and therefore we aim to only touch the earth lightly. This approach ensures that we don’t impose ourselves on nature, we don’t stand above it and we certainly don’t stand apart from it. Instead we immerse ourselves, and our guests, in the awe-inspiring environments surrounding the various Singita lodges and camps.
The nine Singita lodges and camps – located in South Africa, Tanzania and Zimbabwe – offer guests the opportunity to experience a selection of Africa’s most iconic destinations.
At Singita our exceptional hospitality, innovative design and unforgettable culinary offerings are paired with unprecedented game viewing experiences. This ensures that each guest enjoys an exclusive, luxurious and memorable African stay.
The sustainable Singita model – where we highlight long-term dedication to local communities, wildlife conservation and eco-tourism – ensures that we touch the earth lightly while still offering our guests the best of Africa.
The sustainable Singita approach consists of three key ingredients:
Firstly we pride ourselves on continually creating opportunities where guests are able to interact with their natural surroundings in a way that does not adversely affect the surrounding wilderness. Our philosophy of touching the earth lightly is threaded through every part of our offering and every aspect of a Singita guest’s experience.
Secondly we’ve implemented a fewer beds in larger areas programme. This has significantly reduced the impact guests have on the surrounding environment. It has also created an incredibly intimate experience for these guests.
Lastly we are actively involved in local communities. Through our initiatives, and the support of generous guests, we assist these communities by developing and introducing forms of sustainable prosperity. This sustainable prosperity results in the best type of social upliftment – the kind that allows communities to maintain and celebrate their dignity, culture and heritage.