High-end design and an effortlessly chic safari aesthetic are trademarks of the Singita experience, and something that is carried through in all of our properties, whether classic or contemporary. Over the years, the introduction of boutiques and galleries at the lodges has allowed guests the opportunity to take home a memento that not only reminds them of their safari adventure with us, but adds a unique and stylish touch of Africa to their homes.
Guests of Singita are often surprised to discover the retail experience in camp. Shopping on safari becomes a relaxed excursion to enjoy between game drives without any time restraints or pressure to purchase. The original boutique and gallery is at Singita Sabi Sand, and is located in an inviting African colonial farmhouse. The verandah is a delightful place to pause and enjoy a refreshing drink or cappuccino before exploring the treasures in the homestead’s interleading rooms, adjoining courtyard and wine boutique. Many of the items, from decor accessories to clothing, are unique to Singita. Wildlife photographic prints, candelabra, unusual jewellery and Singita’s signature wire underplates are all popular purchases with guests.
Singita Kruger National Park offers a similarly indulgent shopping experience, but in a thoroughly contemporary setting in keeping with the chic design of the Lebombo and Sweni lodges. Not all of the properties have fully fledged boutiques; at the smaller or more remote lodges pared-down retail collections are displayed in eye-catching metal and glass cabinets.
Kim Peter, general manager and buyer for all of Singita’s boutiques and galleries, takes into account each lodge’s location and unique style. She also gauges guest feedback, along with the luxury traveller’s desire for rare or precious artefacts reminiscent of Africa or unique to a particular destination or culture.
Singita often collaborates with local crafters in a specific region who create sought-after handmade items. In South Africa, Singita’s designers work with a Zulu wire weaving group in KwaZulu-Natal to create the handwoven wire underplates in colour schemes that are unique to each lodge. Kim also sources items throughout Africa to reflect the integrity and beauty of the continent’s myriad cultures and traditions, including rare bronze cast figurines from Benin and colourful, carved dolls from the Namji tribe in northern Cameroon.
Georgina Pennington, group style, design and procurement design manager for Singita, confirms that guests usually want to take home a little piece of Africa as a memento of their safari. Sometimes, a guest even falls in love with a piece of furniture in the lodge. Where possible, the procurement team will source the exact item or find something similar for that guest. Long after guests have returned home, there is an unwritten, open invitation from Singita to assist them with any future purchases no matter how big or small.