Category Archives: Sustainable Conservation

Sustainability in the Spotlight at Singita Grumeti

April 13, 2015 - Community Development,Conservation,Singita Grumeti,Sustainable Conservation,The Grumeti Fund

Communities close to Singita reserves are key role-players in preserving the integrity of the wilderness and its wildlife. It is therefore important that they understand and benefit from the existence of the reserves. Singita’s long-term, broad community development objective is therefore to assist communities to thrive, both economically and socially.

Singita Serengeti and Bioregional: One Planet Living

One such example of this objective in action is Singita Grumeti‘s partnership with Bioregional in Tanzania; an award winning social enterprise which champions a better, more sustainable way to live. As a registered charity, Bioregional facilitate One Planet Living, a project that aims to create places which enable people to live, work and do business within the natural limits of the planet.

Singita and One Planet Infographic

The One Planet Action Plan was put in place in 2013, and has been focused on building sustainable relationships with local communities as well as staff members, and the practical implementation of eco-friendly measures in and around the lodges. This includes solar geysers for hot water, energy efficient lighting, improved waste management and borehole maintenance. As a result, Singita’s total carbon footprint stabilising, and the per guest bed night emissions falling by 35% since 2011.

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The local wildlife has also benefited from the Plan’s implementation: over 5000 field patrols were undertaken by the Grumeti Fund and 2013 saw the lowest number of animals killed by illegal means since the partnership’s inception in 2003. At the same time the ongoing conservation and community development work continues to reap rewards with the total populations of large mammal species on the Singita Serengeti concession (combining Singita Grumeti and Singita Lamai) stabilising at about five times the 2003 numbers.

Singita Serengeti and Bioregional: One Planet Living

Future goals for the project include reducing building energy use, generating 100% of electricity from renewable resources, reducing the extraction of water from boreholes by half and the creation of 100 new jobs, more than 60% of which more will be for local residents.

Singita Serengeti and Bioregional: One Planet Living

Beverly Burden, Singita Serengeti sustainability integrator, says: “With guidance from Bioregional, the One Planet framework and our own Action Plan and targets, we are confident and enthused about the progress we can make between now and 2020. True success however, will be in effecting change beyond Singita Serengeti to the wider tourism and conservation industries as well as to other communities, countries and corporations.”

Planned initiatives

Read the Summary Report of the Singita Serengeti One Planet Action Plan Annual Review 2013-2014.

Singita Grumeti, situated adjacent to the Serengeti National Park in Tanzania, is an integral part of the Serengeti-Mara Ecosystem, the home of the Great Migration. Singita manages 140,000 hectares of land in partnership with the Grumeti Fund – a non-profit conservation and community outreach organization – ensuring the long-term sustainability of the reserve through conservation and community partnerships.

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Awards Round-Up 2014

November 28, 2014 - Awards,General,Kruger National Park,Lodges and Camps,Sabi Sand,Singita Grumeti,Sustainable Conservation

Singita Awards 2014

Singita Boulders Lodge

This year Singita has been honored with international recognition received from leading publications around the world. Recently, five of our properties were named among the Top 20 Safari Lodges/Camps in Andrew Harper’s 2014 “Readers’ Choice Awards” with Singita Boulders Lodge chosen as the best safari lodge in the world.

Both Singita Sabi Sand and Singita Kruger National Park, respectively were named as the #1 and #3 Lodges and Resorts in Africa and the Middle East in Travel + Leisure’s “World’s Best Awards”. In addition to this honor, Singita Sabi Sand, Singita Kruger National Park and Singita Grumeti were named among the top 10 “Best Africa Safari Lodges and Wilderness Spots” in Condé Nast Traveler’s 2014 Gold List (USA).

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Singita Boulders Lodge

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Singita Ebony Lodge

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Singita Lebombo Lodge

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Singita Sweni Lodge

Singita Castleton, which was completely renovated and reopened in 2013, was recognized as one of the best resorts in Robb Report’s annual “Best of the Best” issue and was also listed, along with Singita Grumeti, in their May 2014 “Top 100 Resorts” issue.

Singita Awards 2014

Singita Castleton

Singita Grumeti and Singita Sabi Sand were recognized in Condé Nast Traveller’s UK edition of the “Readers’ Travel Awards,” where they were both listed among the top 10 hotels in the Middle East, Africa & the Indian Ocean. Singita Grumeti was honored as the #1 hotel in hotel in the Middle East, Africa & the Indian Ocean and was also ranked as the #2 travel destination in the World’s Top 100. In addition to the “Reader’s Travel Awards”, Singita Castleton was featured on Condé Nast Traveller’s “Hot List” in the UK.

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Singita Sabora Tented Camp

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Singita Sabora Tented Camp

Most recently the 2014 Condé Nast Traveler Readers’ Choice Awards (USA) were announced and Singita Sabi Sand was voted #4 in the world/ #2 in Africa and Singita Grumeti #7 in the world/ #3 in Africa.

Singita Awards 2014

Singita Sabi Sand

Singita has been the fortunate and grateful recipient of a number of awards over the years, all of which you can see on our website. Most recently, Singita was honoured with a World Tourism Award at World Travel Market 2014 in recognition of the company’s outstanding contribution to environmentally conscious hospitality.

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Visual Storytelling: Community Development on Film

November 26, 2014 - Community Development,Did You Know?,Malilangwe Wildlife Reserve,Singita Pamushana Lodge,Sustainable Conservation

Singita - Place of Miracles

Singita truly is a “place of miracles”, with incredible wildlife, elegant design, spectacular food and very special people. It isn’t just about the experience at the lodges however; miracles also happen in the communities around them and in the lives of those living in each concession. The upliftment of these local communities is as important to the success of Singita as the wildlife conservation that drives the core vision to preserve and protect large tracts of wilderness in Africa for future generations.

The highlights of these development programmes were brought to life recently in a series of videos produced by Ginkgo Agency, one of our creative partners. These beautiful and captivating narratives (shown below) perfectly captured the spirit of each project while being informative and interesting to watch.

ENVIRONMENTAL EDUCATION CENTRE

GROWING TO READ PROGRAMME

SINGITA SCHOOL OF COOKING

For our final video in the series, we approached conservationist and cinematographer Kim Wolhuter, when he was based in the Malilangwe Reserve. Shot in his signature documentary style, this short film follows the story of a young schoolgirl who benefits from the Child Supplementary Feeding Programme at Singita Pamushana. This initiative, facilitated through Singita’s development and conservation partner in Zimbabwe, The Malilangwe Trust, provides additional food and nourishment to 19 000 children in the local communities.

CHILD SUPPLEMENTARY FEEDING PROGRAMME

Our Vimeo channel showcases not only this series but also our #SingitaStories, which highlight some of our exceptional team members, and beautiful snapshots of our lodges. You can find out more about the Malilangwe Child Supplementary Feeding Scheme and other community development projects at Singita on our website.

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World Rhino Day 2014

September 22, 2014 - Conservation,Sabi Sand,Sustainable Conservation,Wildlife

World Rhino Day was established in 2010 and serves to celebrate all five species of rhino: Black, white, greater one-horned, Sumatran and Javan rhinos. It is celebrated every year on 22 September and has grown to become a global phenomenon, uniting NGOs, zoos, cause-related organisations, businesses, and concerned individuals from nearly every corner of the world.

Singita Anti-Poaching Unit | World Rhino Day 2014

It is devastating to think that 500 000 rhinos once roamed the continents of Africa and Asia, and that this figure has dwindled to a mere 29 000 rhinos living in the wild*. Large-scale poaching of this now critically endangered species has prompted intensive conservation efforts in recent years, not least of all by our wildlife teams at Singita.

Singita Anti-Poaching Unit | World Rhino Day 2014

Today, the environmental stakes couldn’t be higher, as poaching methods have become increasingly sophisticated and poachers more daring. One way in which Singita Sabi Sand takes a stand against the unlawful massacre of these majestic creatures, is with the dedicated in-house anti-poaching unit that secures the safety and preservation of the species in the reserve. Working with specialists in counteracting illegal hunting and wildlife trade, a highly trained tracker dog unit was created to track both animals and humans. This tactic is being included in many national parks’ security operations, including the Kruger National Park and the units have become an integral part of Singita’s anti-poaching measures.

Singita Anti-Poaching Unit | World Rhino Day 2014

Mark Broodryk, Head Guide at Singita Sabi Sand says, “The biggest advantage of a dog unit is that the dogs track using their keen sense of smell and thus are extremely effective – even tracking in pitch darkness.” The dogs’ work rate and endurance surpasses that of a human and they ask for very little in return for the unenviable tasks they are called to do. Highly trained and able to perform multiple functions from pursuing intruders to tracking sick or injured animals or sniffing out products from illegal possessions, the dogs are highly valued, professional assets supporting important conservation initiatives.

Singita Anti-Poaching Unit | World Rhino Day 2014

Another reason for the success of the canine operation is that their presence acts as a deterrent to potential poachers. Once tracking dogs have been deployed into an area, the news quickly spreads amongst poachers and criminal syndicates and the level and frequency of poaching incidents is shown to drop dramatically.

*Statistics courtesy of savetherhino.org

Sustainable tourism is what allows Singita to be able to carry out this important work. Each guest represents a valuable contribution towards conservation measures in the reserve. Not only does the revenue from tourism support conservation initiatives, but just by coming to see this place, putting value on it and sharing the beauty with others, it inherently makes a world of difference.

For guests seeking to make a larger contribution, donations are accepted and welcome. Please contact Pam Richardson at pam.r@singita.com.

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The Story of Peter Andrew

July 16, 2014 - Conservation,People of Singita,Singita Faru Faru Lodge,Singita Grumeti,Sustainable Conservation,The Grumeti Fund

The Story of Peter Andrew | Singita Stories

The Story of Peter Andrew | Singita Stories

Sitting poolside at Singita Faru Faru Lodge at tea time, in the dappled shade of the acacia trees, our guests are treated to a feast of sweet and savoury delights before their afternoon game drive. It is a wonderfully indulgent spread; all manner of cakes, candies and confections are on offer, all washed down with homemade lemonade, iced coffee and exotic teas. It might be very hard to imagine that the hands of the pastry chef responsible for these heavenly morsels were also once those of a poacher.

The Story of Peter Andrew | Singita Stories

The Story of Peter Andrew | Singita Stories

Peter Andrew was born in a small village on the outskirts of Singita Grumeti in Tanzania. At the age of 15, with no apparent employment alternatives available to him, he started poaching. He was a skilled huntsman and extremely fast on his feet, which made it easier to escape from conservation officers. This deadly combination made Peter a force to be reckoned with but it wasn’t an easy or ethical way to make a living.

The Story of Peter Andrew | Singita Stories

The Story of Peter Andrew | Singita Stories

In 2003, Peter was approached by Brian Harris, former Wildlife and Community Development Manager of Singita Grumeti, who wanted him to stop poaching in exchange for a job at one of the lodges. He was hesitant initially due to his lack of education, but after further prompting from his grandmother, Peter was eventually persuaded and started off helping with the construction of Singita Sasakwa Lodge. The following year, he was accepted as an apprentice in the kitchen at Singita Sabora Tented Camp, where he excelled in his position. Peter also took it upon himself to specialise in pastry and learn English so that he could improve his situation further. He developed so quickly in fact, that in 2005, Peter was promoted to Commis Chef and then moved to Singita Faru Faru Lodge in 2011 as a full-time Pastry Chef, where he remains a vital part of the kitchen team.

The Story of Peter Andrew | Singita Stories

Food at Singita Faru Faru Lodge

Peter’s achievements are numerous: he turned his back on poaching, found himself a wonderful new profession, worked hard to overcome his circumstances and changed his life for the better. He is rightly proud of himself, as we are proud of him, and the determination and strength of character that make him an invaluable member of the Singita family.

The Story of Peter Andrew | Singita Stories

This is the third in a series of short films profiling the people of Singita, many of whom come from challenging circumstances to become artisans and professionals in their chosen field. These #singitastories share a common thread; of people from humble beginnings who choose to effect positive change in their lives, and the lives of those around them. Read more about the anti-poaching unit at Singita Grumeti and subscribe to the blog to make sure you catch the next video in the series. 

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Wildlife Census 2013 in Tanzania

December 27, 2013 - Conservation,Conservation,Did You Know?,Environment,Safari,Singita Grumeti,Sustainable Conservation,Wildlife

Wildlife Census 2013 | Singita

Conservation has always been pivotal to Singita’s existence, as it lives hand-in-hand with Singita’s other two operating principles; ecotourism and community development. We believe it’s the responsible way to maintain and extend the sustainability of the reserves under our care. As we reflect on the successes of the past year, it seems fitting to report on the positive findings of a recent census that took place at Singita Grumeti earlier in 2013.

Wildlife Census 2013 | Singita

The hands-on conservation teams on each property are committed to protecting, maintaining and enhancing the land and its fauna and flora. For example, Singita Grumeti has as one of its goals the rehabilitation of the wildlife populations of Grumeti and Ikorongo Game Reserves and associated wildlife management areas in the Serengeti, Tanzania. Over the last eight years, Singita Grumeti has made a significant investment into the protection of wildlife in the area as well as the infrastructure required to support ecotourism. The effectiveness of these inputs and the management activities that result need to be monitored for appropriate outcomes, the most logical of which is the change in status of the resident herbivores.

Wildlife Census 2013 | Singita

Having an understanding of the number of animals, their distribution and numerical trends forms one of the most basic sets of information necessary for the informed management of a wildlife operation. A starting point is a regular and accurate assessment of population size of possibly all, but certainly the ecologically and economically most important species.

Wildlife Census 2013 | Singita

A census was therefore undertaken by way of an aerial survey between the 23rd of August and the 3rd of September 2013 in the Ikorongo-Grumeti Reserves complex. This survey was the tenth undertaken over a period of 11 years, under particularly favourable counting conditions and with a very experienced team of enumerators.

Wildlife Census 2013 | Singita

At the initiation of this project, the Grumeti Fund management team’s primary purpose was to facilitate the recovery of the resident large herbivore populations in this part of the Serengeti ecosystem. This was seen as an important step in the rehabilitation of this particular region, protecting the migratory herds but also helping to fully restore the tourism potential of the area.

Wildlife Census 2013 | Singita

Notable statistics from the census include the slowing population increase of buffalo (although this species has shown a six fold increase in estimated size over the last 10 years) and this year showing the highest number of elephant in the area since inception. The population estimate for elephant has varied substantially over the last eight years, probably as a result of the animals moving in and out in response to resource availability. Overall, the population showing a gradual increase of 5% per annum over the last 10 years. In addition, the topi, a local migrant antelope, would appear to have stabilised at around 15 000 animals. Fluctuations are likely due both to forage conditions as well as predation.

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Click the image below to see the full-size infographic depicting population growth until 2011:

Wildlife Census 2013 | Singita

Singita Grumeti also has a highly successful Anti-Poaching Unit comprising 120 game scouts (most of the ex-poachers) who work together with the Wildlife Division to eradicated illegal hunting within the concession. Visit our Conservation page to learn more about how Singita manages the half a million acres of pristine African wilderness that it is proud guardian of.

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Keeping Balance

July 18, 2012 - Awards,Conservation,Sustainable Conservation

The results of the US Travel + Leisure World’s Best Awards 2012 readers’ survey were announced recently and brought to light questions about how Singita is doing business differently.  Winning these reputable awards is a highly significant achievement for a relatively small safari company based in South Africa.

Luke Bailes, CEO and founder of Singita, reflected on the approach that Singita takes and how the business is built on a model of time and effort.  We captured some of those meaningful reflections on video.

“There is a balance between the way in which we manage nature and the sense of urgency needed to protect nature.  When we manage the land, we recognize that we need to be delicate and sensitive, moving with the long-term and slow rhythms of the wild while at the same time being intentional, with a sense of urgency to save the environment quickly.”

Watch the video here…

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Watering Seeds of Success

June 13, 2012 - Community Development,Singita Pamushana Lodge,Sustainable Conservation

Sometimes people’s lives are being transformed and revived in a small corner of the globe and we don’t even know it is happening.  That is why we want to share some updates with you of what is taking place on the southern boundary of Malilangwe Reserve where Singita Pamushana Lodge is located (Zimbabwe).  Hluvuko and Chitengenyi are small scale irrigation schemes a few kilometres from Singita Pamushana.  Hluvuko was established in 2005 and Chitengenyi in 2008 and the schemes have been running successfully over the years, reflecting a story of benefits without boundaries.

Let’s take a few steps back in case you are reading this and don’t know about how these projects started.  Singita Pamushana Lodge was established for the sole purpose of generating income to assist in funding the conservation and community outreach programmes coordinated by the Malilangwe Trust.  The Trust’s Neighbour Outreach Programme (NOP) is the vehicle through which Singita Pamushana Lodge and The Trust achieve their community development purpose.  One of the Trust’s key focus areas is the Feeding Programme which helps ensure that local young children receive a nutritionally balanced meal each day, and so are able to maximise the benefits of their schooling.

The small scale irrigation schemes operate alongside this feeding programme, and aim to enhance food security within the wider community, in a sustainable manner. They were established to enable vulnerable communities to grow their own food, and also to supply drinking water for domestic and livestock consumption.  Hluvuko and Chitengenyi are two of the schemes. It is thrilling to be able to report that the objective of food security and an improvement in the nutrition of rural communities bordering the Malilangwe Reserve is now being achieved, for a large part of each year. Communities are now able to grow and access fresh vegetables from the communal gardens.

Hluvuko is 2.5 hectares and has 26 direct beneficiaries. This year they managed to grow tomatoes, onion, carrots, beetroot and rape, most of which will be ready for market in July.  This year is their first year of growing beetroot and the crop is doing very well and most likely will be purchased by the kitchens at Singita Pamushana Lodge.

Chitengenyi is also 2.5 hectares and has 62 direct beneficiaries.  Due to challenges with their borehole, this year they started planting late.  Thanks to the Malilangwe Trust the borehole was repaired last week and the scheme is back on track.

The success of these schemes is that they have gone beyond subsistence level and are now producing excess crops which community members are able to sell in order to supplement their income.  Now that’s a story we want to share far and wide.

Guests can be inspired by the knowledge that their stay is assisting to sustain the wilderness and to support the local communities in practical and effective ways.

(Update provided by Tendai Nhunzwi, Human Resources Manager, Malilangwe Reserve)

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All The Things We Love

February 14, 2012 - Community Development,Conservation,Sustainable Conservation

On a day when love and care are celebrated across the globe, we thought we would share a few photographs that portray what is on our minds and hearts this year as we fiercely continue to protect and promote the bio-diversity of the land in our care.

In days gone by, unspoilt wilderness on earth was found in abundance – but today it is rare, vulnerable and fragile and thus we at Singita work actively on a multitude of projects to protect these rapidly diminishing areas.  Singita is the custodian of over 500,000 acres of some of the most spectacular and diverse habitat in Africa.  It is our intention to protect and maintain this land and its wildlife in their original state.

Furthermore we assist the people who live on the outskirts of the Reserves to understand the intrinsic value of these pristine areas and experience the benefits of preserving the land.  This is facilitated through partnerships with our neighboring rural populations on specific initiatives that produce tangible results.

(Photographs of wildlife by Singita guest – Araquem Alcantara)

Singita employs 1,100 people to care for our special Singita guests and over 500,000 acres of wilderness spread across four beautiful regions within Africa – in addition to retaining some of the continent’s best experts on ecological matters.

Ten different lodge and camp experiences in four iconic destinations in Africa, make up the Singita portfolio.  Due to its low impact, high–value approach, Singita provides the opportunity to experience diminishing, fragile wilderness areas in near exclusivity.  Travelers can rest assured that their presence will be instrumental in enhancing the wellbeing of the area – and for future generations.

We couldn’t deliver the guest experience that we deliver without the exceptional people in our team.

So as each guest soaks in the splendour of the surrounding landscape, rich with wildlife at any of our lodges, we hope they will catch a glimpse of what we love, and the passion we have, to protect the people, landscapes and wildlife that we care about.  Follow the Singita blog to stay in tune with the community and conservation projects that we manage; also product updates and special offerings.

And Happy Valentine’s Day…

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A Modern Conservation Model

August 12, 2011 - Singita Grumeti,Sustainable Conservation,Wildlife

From the desk of Luke Bailes, Singita’s Owner and Chief Executive Officer, about Singita’s modern conservation model.

In 2002, the Grumeti Community and Wildlife Conservation Fund (Grumeti Fund) was granted the right to manage and conserve 350,000 acres of land in the western Serengeti, Tanzania (as a comparison, the entire world famous Masai Mara National Game Reserve in Kenya comprises only 370,000 acres).  The area Grumeti Fund chose to conserve is among the most vital natural habitats left on the planet.  Chief among its wonders is the world renowned wildebeest migration and the multitudes of flora and fauna this strategic buffer zone supports.  By undertaking this project, Grumeti Fund and its supporters hope to conserve one of the world’s true remaining spectacles and thereby embrace former Tanzanian President Julius Nyerere’s vision to have “a world in which people and wildlife live together sustainably forever”.


Singita’s involvement with the Grumeti Reserves commenced in 2006 and through the work of Singita’s truly talented management team, the property was transformed and upgraded and now includes 3 expanded lodges and the most exclusive mobile tented camp in the world.   All situated on 350,000 acres of privately managed land.  It is our sincere belief that the only way to protect vast pristine wildlife areas is to practice a model of modern conservation where low impact tourism generates income to assist in funding conservation and community outreach programmes to ensure the long-term sustainability of the reserves.

Without creating this type of virtuous partnership, wildlife will always lose out and the world’s natural wonders will slowly but surely disappear.  If we are successful however, there is no doubt pristine, well-protected wilderness areas like the Serengeti will become truly priceless.

Today, Singita Grumeti Reserves is an unqualified success story.  It has delivered on its most basic promises; to develop the most prolific wildlife populations in East Africa and become the best managed and protected reserve in the Serengeti.  In addition, Singita Grumeti Reserves has been a true leader in the areas of community development and scientific research.

Travel & Leisure, the world’s largest hospitality publication, recently announced the results of its “Top 100 Hotels poll” for 2011 and T+L readers selected Singita Grumeti Reserves as its No1 in the World.  This extraordinary achievement bears testimony to man’s desire to experience authenticity and realness, while we believe at the same time promoting sustainability and a true commitment to conservation.  These qualities together are what we believe makes Singita Grumeti Reserves and the entire Singita portfolio stand out (as an aside, I am also very pleased to let you know that Singita Sabi Sand took second place in this prestigious poll for 2011).

To read more about Singita and ten unique safari experiences in four regions in Africa, spend a few minutes on Singita’s website.

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