Art and design form an essential part of the experience at Singita, as each lodge elegantly combines the practicalities of life in the bush with a rich palette of African-inspired colours, shapes and textures. This understated “safari chic” aesthetic was recently celebrated at an event in Singapore where likeminded creatives in the world of art, fashion, design and gastronomy came together to share in their appreciation for good style.
The venue was transformed into a tented safari camp and pop-up boutique, showcasing international tradespeople, art, contemporary lifestyle products and fashion. Stimulating installations and collectible artworks were displayed alongside wearable art and handmade furnishings, creating a treasure trove of African craftsmanship in the middle of a bustling Asian metropolis.
A portion of the sale proceeds in-store and online directly benefited local community and conservation programs, including Singita’s own anti-poaching canine unit operating in the Sabi Sand Reserve. In addition, Singita and Asia to Africa Safaris co-sponsored a fantastic two-night stay for two at Singita Lebombo Lodge which was raffled off at the opening gala.
The boutiques and galleries at Singita’s lodges allow guests the opportunity to take home a memento that not only reminds them of their safari adventure with us, but adds a unique and stylish touch of Africa to their homes. A range of collectable sculptures, home-ware and furnishings will allow you to recreate ‘the safari dream’ within your own home. Find out more on the blog.
The story of Singita began in 1925, when a piece of land in the present-day Sabi Sand Reserve was purchased by James Bailes, grandfather of the current owner. Situated in a remote corner of the South African Lowveld, the property was originally procured for hunting purposes and was inaccessible by road. Travelling to this remote location took three days of hard driving from the coast.
Over the years, this pristine 45,000 acre reserve has evolved from being a hunting ground to being an exclusive reserve, teeming with game, where all species of animals, large and small, are protected. In 1993, Singita’s first lodge, Singita Ebony Lodge, opened its doors on the banks of the Sand River on this magnificent tract of family land, and the brand has grown ever since. Today Singita’s unique philosophy lives on in each of the 12 lodges and camps across five diverse regions in Africa – a philosophy committed to preserving and protecting land and wildlife for future generations.
For what the future holds, Singita’s founder and CEO, Luke Bailes asserts, “We will only develop new properties if they are better than, or as good as, those we already have. It’s a disciplined approach, ensuring that Singita’s reputation is continually elevated and continues to deliver the best possible guest experience, while still benefiting the land and communities in which we are privileged to operate.”
The people who work at Singita are among its most precious assets. We are extremely honoured to have a dedicated and hard-working team that works together to create unforgettable experiences for our guests and is committed to our vision.
As we look back on 2013, we are extremely grateful to you for helping us to reach the 20 year mark and we look forward to the next 100 years with you!
In all of our lodges across Africa, on this very special day of celebration and thanksgiving, our guests and staff are coming together to share in the blessings of Christmas. African-inspired decorations, perfectly-picked presents and glorious feasting will be the order of the day as we mark this occasion with all the festive flair that it deserves. For our guests especially, Christmas at Singita is a unique and unforgettable experience; one whose memories will be cherished for years to come. Once you have visited Africa with us, you become part of our family forever, so from our family to yours, we wish you an abundance of love, hope and joy this day and always.
During these past few days we have all been extremely saddened by the passing of Nelson Rolihlahla Mandela.
I had the good fortune to have spent some time with Madiba. He was an extraordinary human being to whom we – as a country, a company, and from a personal perspective – owe so much respect and appreciation. We are extremely fortunate to have lived during his life-time of influence and caring.
He expressed his view of South Africa so warmly when he said “I believe that South Africa is the most beautiful place on earth. Admittedly, I am biased, but when you combine the natural beauty of South Africa with the friendliness and cultural diversity of our people, and the fact that the region is a haven for Africa’s most splendid wildlife, then I think even the most scrupulous critic would agree that we have been blessed with a truly wonderful land”.
He has, and will continue to inspire us to provide momentum to our support for communities on the outskirts of the reserves throughout Africa. In his words – “Overcoming poverty is not a gesture of charity; it is an act of justice. Like slavery and apartheid, poverty is not natural. It is man-made and it can be overcome and eradicated by the actions of human beings” He also said “Education is the most powerful weapon which you can use to change the world.”
We are aligned and will continue to be inspired by his views of leadership. “A fundamental concern for others in our individual and community lives would go a long way in making the world the better place we so passionately dreamt of.” He also said “Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do” and ”A good head and a good heart are always a formidable combination.”
We will honour Madiba and his memory by striving to live our lives guided by the principals of tolerance, integrity and generosity he demonstrated so adequately throughout his lifetime.
Luke Bailes is CEO of Singita.
Earlier this year we brought you the story of Joyful Nghala, a trainee chef at the Singita School of Cooking (SSC) at Singita Kruger National Park. We are delighted to report that Joyful recently graduated from SSC along with six other students after successfully completing a challenging 18-month stint in the school’s kitchens. She is now employed at Singita Lebombo Lodge and is poised to become an extremely valuable member of our team.
People like Joyful make us all the more grateful for the special communities of which Singita is a part, and today we give thanks for all of our staff members, guests and special friends that work with us to make a tangible difference in the lives of those living and working in and around our lodges. We wish you a wonderful Thanksgiving, from our family to yours this holiday season.
Learn more about Joyful’s story in this short video celebrating her graduation last month:
In celebration of 20 years as Africa’s leading luxury safari brand and conservation company, we are very pleased to announce the launch of a new Singita website. Sporting a brand new look and feel, enhanced function and rich content, we are proudly embracing the demands of the next generation, tech-savvy traveller.
A culmination of an innovative and creative digital strategy developed over the past two years, the website marks a new era for Singita’s online presence. Crafted by Wallop, Vancouver-based specialists in luxury hotel website design, the site will act as a hub for our room availability and spectacular visual content. The progressive design and choice of a WordPress platform is the result of extensive research of both global trends in hotel and travel design and a thorough surveying of Singita’s customer base. Created with tablets and mobile phones in mind, using responsive design, the site adjusts seamlessly to any screen or device. This enhanced version of the website will further augment the modern traveller’s mobile online experience with Singita.
The website promises to display unrivalled content, including extensive video and photography of the unique lodge and camp experience, wildlife and safari. The conservation and community aspects so integral to the Singita experience will be prominently featured, including media produced by guides, guests, and staff. Integration across digital platforms is paramount, and the site will assimilate our various social media platforms (YouTube, Pinterest, Twitter, Facebook) with blog entries, and e-news campaigns to provide unparalleled, up to the minute wildlife reports and camp updates.
In the coming months, we plan to expand on this digital strategy, with the addition of a password protected micro-site to serve travel partners with updated and downloadable rates, fact sheets, videos and more.
Please visit Singita’s new website at: www.singita.com.